I just returned from the recent AIIM Expo show in Philadelphia. I haven’t been to AIIM since 2002 when we were building out our imaging product. I had a couple of reasons to go this time. I’ll keep the first one to myself for now, but the other was because Microsoft was making a big splash with the SharePoint Summit. I was very interested in what there messaging would be like to the “hard core” ECM market. All of the sessions that I attended were in the SharePoint Summit track.
The keynote was delivered by Eric Swift, the new GM of the division, and by Ryan Duguid, the “ECM guy” at Microsoft. Eric gave a very good talk, and I was extremely impressed by Ryan, who spoke at several sessions throughout the show.
A couple of great quotes from Ryan – ”ECM works when its invisible to the end user”. I couldn’t agree more. People will use a system when they can see a value for themselves, and when it won’t cause them much disruption. Far too often systems are “imposed” upon end users, and one thing that’s certainly true about information workers is that if they can find away around a difficult system, they’ll take it.
Ryan also said “If you can’t show users their personal payback, they’ll never adopt your system” which is likely why, according to Doculabs,50% of all ECM projects fail. According to Doculabs,this is due to the exclusive focus on one specific area of functionality required by one specific area of the business without taking into account the needs of the wider user community. All of which is saying the same thing.
The final keynote session was presented by Ryan and Bert Sandie from Electronic Arts. Their talk was on how to provide an excellent user experience, partly by using gaming principles. On the surface, that sounds odd, but it makes a ton of sense. If you makes tasks more interesting, people will be more likely to perform them.
As an example, Ryan demonstrated Ribbon Hero, which is an add-in to the Office suite. It installs a button in the ribbon, and presents you with a set of challenges. These challenges are application related tasks and it helps you to varying degrees as you perform them, and you gain skill points by doing so. It allows you to compete with others, increasing your motivation. If you really want to drive use, hand out weekly rewards for “top scores”. A perfect example of applying the gaming concept.
Another concept that came out of this session that I’ve been preaching for years is that you should always include and understand the end users in any application design.Look at what people do, don’t tell them that it’s wrong – adapt it into your solution, and ideally improve it. If you don’t provide users a means of doing what they need to do inside the organization, users will find a way to do it outside.
Bert presented an interesting case study in usability. If you are familiar with the default search page in SharePoint, you’ll know that it is even simpler than Google’s. It’s essentially a white page with a search box and a go button. EA took that page and decorated it to look almost exactly like Google’s. Of course it said Electronic Arts instead of Google, but the letters were even alternately coloured. What was interesting is that by doing that one little thing, usage of the search engine increased 30%.
Bert also demonstrated that he could show that the creation of a single document paid for their entire system, and made a final point that the right user experience combines functionality, usability and aesthetics.
I really liked this focus on usability and community, which seemed to be a theme throughout the SharePoint summit, and was really refreshing to see at an AIIM show. I think that it’s safe to say that the large ECM players have not historically been particularly interested in usability.
Microsoft waded into the records management area with the Records Center in 2007. It didn’t exactly meet with glowing reviews, but they’re really hit it out of the park in 2010. Through the new records center it supports all of the traditional records management requirements with file plans etc, but at the same time, it brings RM to the end user through in place records management. Users no longer need to go through many steps and secret rituals to get documents under management, a document (and any other piece of content!) can be declared a record through a simple click of a button. Document routing makes sure that if necessary the content moves to the record center while leaving behind a stub.
Ryan Duguid showed a slide which indicated that if left unchecked, an organization that currently manages 2 TB of data will be managing 45 TB of data in 5 years time. However, if disposition policies were put in place that disposed of 10, 20 and 30% of content annually, that future growth number would shrink to 25, 10 and 4 TB respectively. The RM features in SharePoint 2010 can help bring this reality about
Interestingly, the next day Cyrus Mistry gave a talk on the way that Google manages their content. In essence, they don’t. The mantra is to keep absolutely everything forever, open it up to everyone and rely on search to find it. I actually agree with the opening up concept, but I think it’s impractical, not to mention legally dangerous to leave stuff lying around forever.
Cyrus also pointed out a couple of policies that I might consider implementing. One is that every Google employee writes a small blurb (very short) on their past week’s activities, and what their plans for the next week are. That is visible to everyone. I sort of like it from a few angles. Another is that users can contribute ideas to a central “idea pool”. Ideas are then voted upon, and if an idea gets enough votes, it becomes a project.
CMIS Connector Announced
At the show, it was announced that Microsoft will be shipping a connector for the Content Management Interoperability Services (CMIS) standard. This will allow SharePoint to act as a “front end” for external content management systems, and vice versa. This will allow for easy integration with legacy document management systems, and give the users of these systems a better experience without sacrificing capability.
I must say I was impressed by Ryan Duguid as well – I think that Microsoft has really grasped ECM, and it clearly shows in their discourse. (the ECM slides you mention are available in the sets from the SPC)